• Northside West

Creative Craig’s pen rewrites stylus design with Scriba

Monday, 31st October, 2016 7:00pm

Story by Jack O' Toole
Creative Craig’s pen rewrites stylus design with Scriba

Hugh McGirr, Lizzie Curran, Ester Pillado Rabunal and David Craig of Scriba. PHOTO: CONOR MCCABE PHOTOGRAPHY

Creative Craig’s pen rewrites stylus design with Scriba

Hugh McGirr, Lizzie Curran, Ester Pillado Rabunal and David Craig of Scriba. PHOTO: CONOR MCCABE PHOTOGRAPHY

NORTHSIDER David Craig has been crowned the Creative Industries and Design winner at the 2016 Irish Times Innovation Awards for the invention of his smart pen, Scriba.

The digital stylus, which is the first product to be created by Northside based Dublin Design Studio, has a unique and distinctive squeeze motion that allows users to flexibly transfer their creativity from the page or canvas to their tablet and smartphone devices.

The ergonomic pen, which was initially designed in the summer of 2014 in the back bedroom of Craig’s old house in Beaumont, will soon be shipped across the continent after successful talks with Amazon Europe.

“I found myself doing some fairly uninspiring work and I wanted to do something else, and I guess that’s where the impetus came from to start tinkering around with the idea of the pen in my back bedroom,” Craig told Northside People.

“I wanted more of a challenge, and something that would allow me to stay inspired and stay focused.

“The original idea was very much a sketch on a piece of paper, actually a sketch on an iPad, which I then turned into a 3-D model which I then had 3-D printed. 

“I made the original prototype and basically carried it around in my back pocket for the best part of six months and just sought other people’s ideas on what a stylus could be.”

Craig would ultimately alter the original prototype around 200 times before eventually settling on a final design. With an original idea, strong feedback from the market and users, and a healthy desire to create, he started to assemble a talented team of software developers, product designers and advisors to turn Scriba from a basic prototype into an award winning product.

His team grew from a small group of people into 30 dedicated staff members determined to turn Scriba into a market leader in smartphone and tablet technology.

With offices in the Dublin Docklands, Craig claims that his company are proud of their Northside roots but have plans of expanding into much bigger markets than Dublin and Ireland.

“We’re making these in Waterford and next week I’m going there to do a test on the first batch,” Craig added.

“That’ll mean I’ll have a first batch of these before Christmas and we’ve been accepted on to Amazon Europe.

“They have a special programme for small companies and start-ups doing interesting and unusual stuff and this is giving us front-page exposure on the Amazon webpage.

“For us, getting into that lucrative London market, and European markets like Germany and the Nordic countries, will be really, really important for us.

“Ireland is obviously home, and it’s the people who have supported us, but breaking out and getting into much bigger markets is the crucial next step for us.”

For more information on Scriba and Dublin Design Studio see www.getscriba.com.

Read the digital editions of the Dublin People Northside East, Northside West & Southside here

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