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  • Northside East

Local gum litter education campaign is launched

Monday, 23rd July, 2018 7:59am
Local gum litter education   campaign is launched

Tony Egan (left) and Ger Byrne (third, left), from Fingal County Council’s Environment Department with Fingal County Council chief executive Paul Reid and Mayor of Fingal Cllr Anthony Lavin. PHOTO: ORLA MURRAY/SON PHOTO

Local gum litter education   campaign is launched

Tony Egan (left) and Ger Byrne (third, left), from Fingal County Council’s Environment Department with Fingal County Council chief executive Paul Reid and Mayor of Fingal Cllr Anthony Lavin. PHOTO: ORLA MURRAY/SON PHOTO

MAYOR of Fingal Cllr Anthony Lavin recently launched the Gum Litter Taskforce’s gum litter education campaign in Swords.

The launch marks a newly signed three-year negotiated agreement between government and the chewing gum industry.

The taskforce exists to change the public’s behaviour by encouraging correct gum disposal through a targeted education awareness campaign. 

The latest report of the National Litter Monitoring Pollution System has shown that the percentage of chewing gum as a proportion of litter dropped to 8 percent in 2017 from 15 percent in 2016.

Research commissioned by the Gum Litter Taskforce (GLT) and conducted by Kantar Millward Brown during the 2017 campaign has demonstrated the campaign’s positive effect on people’s behaviour towards gum disposal. 

The 2017 campaign resulted in 93 percent of people stating that they regard chewing gum as litter, highlighting the campaign’s success in educating the public.

The latest results show 86 percent of people saying they dispose of their gum correctly, compared with just 54 percent in 2006 when the campaign began.

Speaking at the launch, Mayor Lavin said: “The Gum Litter Taskforce is a fantastic initiative for communities to get involved in. 

“Each year, we see communities coming together with the common aim of reducing the level of littered gum within their respective localities. 

“The campaign has achieved positive results to date in this regard, and I hope this year’s campaign will continue to further build on those results.”

Fingal County Council chief executive Paul Reid said protecting the environment is a priority for the council.  

“I am delighted that we can help to drive the Gum Litter Taskforce and educate the public about how to correctly dispose of chewing gum,” said Mr Reid. “The success of this campaign will help to keep Fingal clean and tidy.”

Read the digital editions of the Dublin People Northside East, Northside West & Southside here