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Volvo to star in new Twilight movie

Friday, 02 July 2010

THE third and latest film in the Twilight vampire saga will once again see the star, Edward Cullen, driving a Volvo. The Twilight saga is one of the most popular film franchises both in Ireland and across the world and is a major boost for Volvo as the star drives a XC60.  "To participate in such a successful film franchise is a wonderful opportunity,” said Oliver Engling, project manager for Volvo’s ‘Lost in Forks’ promotional campaign, that is tied to the upcoming release of ‘The Twilight Saga: Eclipse’.  In the novels, the hero Edward Cullen drives a Volvo S60R - the previous S60 model. However, when the time came to make the films, Volvo was no longer producing the S60R so a Volvo C30 was used in the first film and a Volvo XC60 in the next two. Volvo’s appearance in the first film in the franchise, Twilight, led to increased sales of the Volvo C30 around the world. After the release of ‘The Twilight Saga: New Moon’, dealers reported increased interest in the Volvo XC60 and noted that customers came to showrooms to photograph their children in the ‘Twilight car’. Volvo is being increasingly perceived by youngsters as "cool", and parents of teenagers are showing increasing interest, thanks to the enthusiasm of their kids.  "Above all, of course, we are really pleased that the image of the Volvo brand has changed among many of the young people who in a few years' time will be our potential customers,” Mr Engling added. “They perceive the brand as attractive and one that stands out from the crowd.” The Twilight film series stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together, even when Edward confides that he and his family are vampires!