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| Anger over 'ugly' advertising structures |
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| Wednesday, 24 September 2008 | |
 A CONTROVERSIAL new advertising structure in Dublin 7 has been described as a “deadly distraction”.The JC Decaux ‘metropoles’ caused uproar when some were erected in the inner city, and one was recently put up on a path along the Navan Road. They are being provided throughout the city in a deal with Dublin City Council under which the French firm will provide a bike rental scheme. The illuminated scrolling advertising structures have been met with criticism from many who believe they are a health and safety risk. “They are a danger, a distraction and an eyesore,” claimed Mike Keegan, vice chairman of the Navan Road Community Council. “This metropole is not like a billboard; it is a brightly lit rotating advert which is placed close to traffic lights. “It poses a real distraction to drivers on what is a busy road.” He added: “Someone with impaired vision could seriously injure themselves if they accidentally walked into it.” According to Mr Keegan, many local residents were surprised when the structure was erected back in July. “The notice for planning permission for the metropole was put up in a very discreet place,” he claimed. “That is why only a few people submitted objections to the structure even though most of us are very much opposed to it.” According to Cllr Emer Costello (Lab) the metropoles are “incredibly ugly, obscene and distracting structures”. “They are a hindrance to the blind, to people with buggies or wheelchairs and to drivers,” she told Northside People. “I also worry that Dublin City Council could be open for liability if they are the cause of an accident.” Permission for the advertising structures across 100 Dublin locations was granted in exchange for the provision of a city bike rental scheme. The deal is estimated to be worth in the region of e1 million. However, according to Cllr Costello clarification is needed on the public’s cut of the deal. “Where is the free bike scheme we were promised?” she asked. “Why have so many of these signs gone up and yet we still don’t seem to be benefiting from the scheme which was guaranteed in return for such a lucrative advertising arrangement.” A spokesperson for Dublin City Council revealed that talks in relation to the bike scheme are still ongoing. “We do expect that the bike scheme will be rolled out early next year,” it was stated. According to the spokesperson, a health and safety audit had been carried out on the JC Decaux structures erected so far. On foot of the audit, a structure in Rathmines was deemed unsuitable and has already been removed. Another on Dorset Street was “replaced and repositioned”. “All other structures have passed our inspections which are carried out in according to the best standard of practices,” the spokesperson added.
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Developed by Kevin Flynn